No Time to Coast

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I’ve heard a rumor that December is supposed to be slow—a time for companies to coast, toast, and recharge before going full throttle in the new year.

But let me tell you something… that’s not how we rolled. The Swiftemp team spent December in grind mode, planting small but mighty seeds that are already bearing fruit. Sales is not a game where you can rest on your laurels. If you’re not making the calls, putting in the effort—trust me—someone else is.

I’ve spent this week in manufacturing plants, and let me tell you, they’re not resting. They’re all-in, ready to crush 2025, but they need skilled, qualified candidates to make it happen.

So, how did you spend your December? Did you coast and toast? Or are you reaping the rewards of the work you put in to close out the year strong? If not, here’s the good news—it’s not too late. The world and the economy are ramping up. The question is: where will it find you?

No Time to Coast

The new year is here, and for some of us, it feels like the train has already left the station. Whether it’s unfilled roles, unfinished projects, or goals that still feel like wishful thinking, the idea of catching up can feel daunting. But here’s the thing: it’s not impossible—it just takes focus.

Here are five things you can do right now to get back on track:

• Revisit Your Priorities: Step back and ask yourself, “What really matters right now?” Focus on the things that will create the most momentum.

• Simplify Where You Can: Complexity slows everything down. Look for processes, meetings, or systems that could be trimmed or streamlined.

• Get the Right People in the Right Places: Sometimes catching up is less about doing more and more about having the right hands on deck to do the work.

• Tackle Quick Wins: Small victories build momentum. Knock out a few easy-to-complete tasks that move the needle.

• Stay Flexible: The plan might change. That’s okay. Being ready to adapt means you can pivot without losing momentum.

Catching up isn’t about rushing or panicking; it’s about being intentional with every move. The companies and teams I’ve seen succeed are the ones who focus their energy where it matters most. So, if you’re feeling behind, take a breath, make a plan, and get moving. The year’s just getting started—there’s still plenty of time to thrive.

Did You Know?

On this day in 1919, Prohibition kicked off when the U.S. banned the manufacture, sale, and transport of alcohol. It was a wild time for manufacturing—breweries and distilleries had to shut down or pivot fast, while bootlegging and underground operations exploded. Talk about adapting under pressure!